Take my Business Card Like You Mean It

The Problem: Business Card Etiquette I handed the poorly dressed banker my card, and within a split second it was engulfed in an over-sized plaid pocket, destined to be crumpled and forgotten in an old shoe box, its only hope to be resurrected one day as a desperate entrepreneur puts together a hodgepodge email list.

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Great Client?

Great Client?

So last week I get a call from a woman in New Jersey who is interested in having my company help her husband’s ophthalmology practice (eye doctor) gain more Hispanic business in urban New Jersey. I dont usually entertain the thought of working for such a small company because it almost never seems to work out, but as

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