Bio and Pics

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Eric Diaz - Profile Pic 2013 (small)
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Eric Diaz Bios:

Option A (185 Words): Nativa Focus

Eric is well-known in the Phoenix business community for his work in the Marketing/Technology industry. He is often interviewed on a local and national level for his opinions on current trends including Hispanic millennials, immigration, big data with multicultural audiences and more.

Since 2010, Eric has led Nativa Multicultural Communications to grow from a regional agency to a true player in the multicultural marketing scene. Evolving with market demand during the recession, in 2014 Nativa’s cofounders created OYE! Business Intelligence which is a platform that segments and monitors real-time online Hispanic conversations allowing Nativa clients to make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S.

Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, China’s economic capital, serving an important supply chain development role to support exponential company growth in the region for Staples, Inc., a Fortune 500 retailer. Eric completed his Master’s Degree in Finance at Northeastern University in Boston, obtained a Marketing degree from The Ohio State University and has a passion for helping people.

Option B (150 Words): OYE Focus

Eric Diaz is Co-founder for OYE! Business Intelligence which is a platform that segments and monitors real-time online Hispanic conversations allowing clients to make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S. OYE!’s work includes ongoing analysis for Fortune 100 brand MassMutual as well as for the largest public higher education provider in the nation, Arizona State University. Other well-known clients include Big Lots, Got2b, Kroger, Schwarzkopf and White Castle.

Eric has worn many hats throughout his professional career. He spent parts of 2007 and 2008 in Shanghai, China’s economic capital, serving an important supply chain development role to support exponential company growth in the region for Staples, Inc., a Fortune 500 retailer. Eric completed his Masters Degree in Finance at Northeastern University in Boston, obtained a Marketing degree from The Ohio State University and has a passion for helping people.

Option C (117 Words): Nativa/OYE Focus

No other person in the office loves Mondays as much as Eric does. The Co-founder of both Nativa and OYE leads these teams by focusing on the needs of the client in order to deliver the best long-term solutions. He credits his years working across continents for the corporate giant Staples, Inc. as the guiding path to his strong project management ability. To stay on top of the newest trends in multicultural marketing, Eric participates in online conversations, researches best practices and industry trends, and discusses the newest wrinkles in marketing, advertising, and digital strategies. A veteran of several traditional cubicle-farm office environments, Eric enjoys the fact that he can finally justify spending his day on Instagram.

 

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